When Changing Too Fast Makes You Look Fake: A Lesson in Authentic Leadership

A new study from the University of South Florida found something most leaders wouldn’t expect: Leaders who change too quickly after receiving feedback are often seen as less authentic, even when they’re trying to improve.

In other words, when you pivot overnight to be “more approachable,” “more decisive,” or “less controlling,” your team might not see growth.

Instead, they may see acting.

The researchers found that rapid behavioural changes can trigger doubt. Employees interpret it as inconsistency or image management, rather than genuine growth.

That’s a tough pill to swallow in a world where we preach “listen, adapt, evolve.”But it’s a good reminder that trust isn’t just built by changing fast but by changing credibly.

Teams don’t need instant transformation. They need visible effort and steady alignment between words, actions, and intent.

So, if you’re working on feedback right now don’t rush to reinvent yourself. Start small; you can even narrate the change: “I’m not quite there yet, but I’m working on X.” Let consistency prove your intent. Authenticity is less about speed and more about follow-through.

Real change takes time, and your people can probably tell the difference.

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